Writing

Writing about decisions, systems and delivery.

Practical frameworks, essays and field notes developed from work in progress. The aim is to make the reasoning useful, open to challenge and easy to apply.

Playbook · August 2026 · 8 min read

I overbuilt, and it cost me more than the build

What custom technology actually commits you to, how to choose between buying, composing and building, and what AI changed about the answer.

Playbook · August 2026 · 9 min read
The transformation programmes that work are the ones that get governed
Seven phases across thirty months, the framework underneath them, and the part almost every programme skips.
AI & transformationPlatform engineering

More is in progress across AI and transformation, Quantitative Digital Marketing, product and platform decisions, quantitative finance, and operating across the GCC and Canada.

I overbuilt, and it cost me more than the build

The transformation programmes that work are the ones that get governed